The holiday swap is a way for book bloggers to connect and celebrate the holiday spirit by sharing gifts. It’s done secret Santa style; all of the participants are randomly assigned a blogger to send a gift to, and these assignments are kept secret until the gift has been delivered. So no one knows who their gift is coming from!
The swap was started four years ago, in the winter of 2007, by Ana. Dewey, a very involved book blogger, promoted the event in 2007 and helped co-host in 2008, before her sudden passing in November of that year. Since 2010 the swap has been organized by Nicole and a small but faithful group of volunteers.
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